Development of children Essay

The social and emotional development of a childs identity and self image starts from birth. In the first five years of a childs life , children learn how to interact with others, learn what is acceptable. Every child is unique and they all develope at their own pace. Birth to 3 years- As a baby a child will overcome lots of obsticles such as hand to hand co-ordination, learning to sit up and stand, learning to feed themselves, learning to put words together. Children learn to play alongside instead of with other children, they test behaviours as they learn what is right and wrong. They need lots of emotional support from their parents. Ages 3-6 years- At this age the children will have a short attention span, They are learning self awareness and imagination, what is socially acceptable behaviour and what is not. The child will start to develope more language and communication skills and they will be starting to assert their own identity. Age 7, They will be identifying feelings and emotions, identifying dangerous situations and who to go to for help. They will be learning to identify the difference between ‘needs’ and ‘wants’. Age 8, The child will be able to express emotions in appropriate ways i.e appreciation, anger. Calm themselves and control strong emotions. Eight year olds will be proud of the fact they are able to do many things on their own and will express a desire for privacy. At the same time they will still need guidence and support from their parents.They may compare themselves to their friends and peers. Ages 9-12 , Children should have good communication skills, i.e communication care consideration and respect. Identify personal skills, recognise the difference between positive and negative friendships and understand the importance of family. Ages 12-16- this is a time where children reach sexual maturity and form an adult identity. During adolescence , physical changes in height and weight are usually a noticable change. Mood swings are common due to the increase in hormones. Between 12 and 16, they begin to imagine the possibilities life holds and start to set personal goals. Influences which may affect development in children include- -Stress -Negative experiences -Genetic illnesses, disorders and allergies -The childs background and where they may live -The influence of adults around the child -Religious social and economic factors. How might adults within a school setting encourage pupils to recognise and express thier own emotions? What are the possible signs and possible causes of emotional distress? Within school teachers can encourage children to recognise and express their emotions through role playing, art & design, drama, music, poatry and stories. These can provide an important opportunity for developing self confidence. An example of this is circle time sessions, these provide social and emotional learning. The class of pupils sit in a circle, exchanging ideas and feelings on different topics which are important to them . As they are sat in a circle, there is no leader, they are all equal and all have the opportunity to speak. Pupils can bring their own ideas or concerns to the circle and offer encouragement to others. Most schools have a school council where pupils can take part in desicion making. Students can bring up school improvement issues or issues affecting the classroom. Possible causes of emotional distress- -Problems at school, bullying or struggling with the work -Feeling left out and lonely, or having trouble making friends -Problems at home i.e parents not getting along and arguing. Maybe the parents have split up or the child has a new family member. -Death of a pet or relative -Abuse Possible signs of emotional distress- -Refusing to go to school -Difficulty learning -illness -Sad, frequent crying -Nightmare, difficulty sleeping -Moody and temper tantrums -Anxeity and panic attacks -Unable to concentrate -Unable to eat In teenagers some other signs could include -Alcohol/drug abuse -Violence/thefts -Not looking after themselves or over-concern with thier appearence -Self harm. Task 7 , Describe your expected role in the care and support of Individual pupils. A teaching assistant would provide care & support by encouraging the child to concentrate on what has been asked of them. Some children will require more one on one attention to help them to understand. This could involve repeating and explaining instructions from the teacher in a more simple manner. Some pupils may need extra help finding thier way around the school and getting to class rooms on time. In younger children, assisting them in the bathroom, and helping them to get dressed. Helping disabled children with physical activities such as swimming or P.E. The teaching assistant may be required to support children outside of school too, such as educational visits. Good quality relationships between children and teachers are very important when providing support, whether the relationship is through a single lesson or over a number of lessons. To gain a good relationship the teaching assistant should use good communication skills, such as friendly body language, eye contact, listening and showing respect. Greet the children by name, even out of class. Show some interest in their interests. Celebrate their achievements and display their work. What possible problems may you encounter and briefly describe how you might deal with each case? Through day to day contact with pupils, staff have an important role to play in noticing indicators of possible problems, Such as peer pressure and internal group dynamics. This could result in misunderstandings, strong emotions and class disruptions.The teaching assistant should recognise uncharacteristic behaviour patterns in pupils and deal with any difficulities which could damage the relationship with the pupil. Some problems a teaching assistant may encounter could be a disruptive pupil questioning authority, unhappy with marks they have been given on there work. A student may be emotionally unstable and become aggressive towards the staff. Constant disruptions prevent other students from concentrating on their work. Teaching assistants should always act within the policies and codes of conduct so they do not put themselves into situations that could lead to misunderstanding or accusations. When responding to these situations , the teaching assistant should remind the pupils of class room rules. The pupil may want to back track on what has been said. This should be honoured but remind the pupil that these disruptions will not be tolerated. If the problem is repeated the student should be removed from the classroom and the problem discussed with a supervisor. These incidents should be recorded. What is your role in responding to accidents and aliments? The teaching assistant does not have the sole responsibility for the safety of pupils and staff but if an emergency should arise the teaching assitant will need to act fast- – The teaching assistant should report any changes to a childs well-being to the teacher immediately. – Alert the emmergency services if necessary and obtain medical equipment for the first aider. – Reassure the pupil and make them comfortable. – Comply with the schools policy about recording a childs health. -Once the situation is stable , the parents should be notified. List common childhood illnesses and briefly discribe how you would recognise the symptoms of those illnesses in the children that you support

Definitions of Tourism Essay

Tourism is a booming industry and a driving force in positive economical, ecological, sustainable, social and cultural developments in several countries around the globe. Its complex nature requires sophisticated management in order to reach its full potential. Most people possess an intuitive and basic understanding of tourism, which focuses on an image of people travelling for recreational purposes, however, tourism, goes far beyond this simplistic view. According to Stear (2005), the area of studying tourism has an apparent lack of substance when it comes to defining the basic terms ‘tourism’ and ‘tourist’. Although the concept of tourism itself has been around for many centuries, the academic study of tourism in the tertiary educational sector is a recent development. There is no single definition of tourism to which everyone adheres. Many definitions have been used over the years, some of which are universal and can be applied to any situation, while others fulfil a specific purpose. This essay aims to define who exactly a ‘tourist’ is and what the term ‘tourism’ means through technical and heuristic definitions from articles written by Stear (2005), Dickman (1997), and McIntosh et al (1995). Throughout the essay definitions from organisations such as the United Nations World Tourism Organization (UNWTO) will also be drawn upon. The ambiguity of two seemingly simple concepts in theory – who a tourist is and what tourism entails – will be discussed through a range of academic articles, which will address and highlight the strengths, weaknesses and differences between them. The foci and boundaries of each definition will be determined in order to assess their effectiveness. Whilst each definition is unique in their own right, there are also many similarities, which can be noted. Weaver (2010) states that â€Å"the definition of ‘tourism’ is dependent on the definition of the ‘tourist’ and when defining whom exactly is a ‘tourist’, individuals must simultaneously meet certain spatial, temporal and purposive criteria†, which will be discussed below. First and foremost, Stear (2005) defines tourism as â€Å"†¦Tourism is travel and temporary stay, involving at least one night away from the region of a person’s usual home that is undertaken with the major expectation of satisfying leisure needs that are perceived as being more njoyably able to be satisfied by being at places outside of, and qualitatively different to, the home region † (Stear 2005, pg. 8). Stear also has a clear definition of a tourist, which he refers to as â€Å"†¦ A tourist is a person engaging in activities directly associated with present or future travel and temporary stay that involves at least one night away from the region of their usual home that is undertaken with the major expectation of satisfying leisure needs that are perceived as being more enjoyably able to be satisfied by places outside of, and qualitatively different to, the home region. (Stear 2005, pg. 11) A clear fault of Stear’s heuristic definitions of ‘tourism’ and ‘tourist’ is the limitation or restriction of the time period of â€Å"at least one night away†, in which Stear fails to take into account the temporal element of tourism. The notion of how long, if any time at all, that must be spent away from one’s usual home is an aspect, which is not uniform amongst definitions of tourism. Another weakness of Stear’s definitions is the l imitation of â€Å"the region of a person’s usual home†, which implies that physically moving away from your home would make you a tourist. According to the UNWTO (cited in Weaver, 2010), for an individual to qualify as a tourist â€Å"travel must occur beyond the individual’s ‘usual environment’†. The spatial boundary of tourism as discussed by Weaver (2010) is unclear in this instance as an individual who lives in Sydney but stays in Canberra during the week for work would then be considered a tourist under this definition. Whilst Stear’s (2005) definition states a minimum stay requirement to be considered a tourist, it does not state a maximum timeframe, unlike that of other definitions, which clearly state a maximum period of time before someone loses the title of ‘tourist’. The UNWTO (1995) provides a more technical definition and defines tourism as an individual â€Å"travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes. † This definition is broader in scope compared to Stear’s (2005), which specifies that an individual who travels is only a tourist when their travel is â€Å"undertaken with the major expectation of satisfying leisure needs. † The UNWTO definition (cited in Weaver, 2010) is complemented by Dickman’s (1997, pg. 7) who identifies a tourist as â€Å"†¦a visitor who travels to a place utside his/her usual environment for at least one night but no more than six months (domestic) or one year (international) and whose main purpose of visit is other than the exercise of an activity remunerated from within the place visited† and tourism as â€Å"†¦a non-essential activity, or one that is predominantly rela ted to leisure activities† (Dickman, 1997 pg. 7). Compared to Stear’s (2005) definition of tourism, Dickman’s (1997) heuristic definition is very brief and extremely vague as spatial relevance and time period are both not addressed. Furthermore, Dickman’s (1997) definition is limited as it only refers to the activity side of tourism whereas Leiper (2004) discusses a basic tourism system involving the tourist, the generating region, the transit route, the destination and the movement in between. Despite this limitation, a major strength of Dickman’s (1997) definition is that it defines and takes into consideration the differences between domestic and international tourists. This comparison has also been addressed by Weaver (2010) who declares that a domestic tourist is one that travels within their own country of residence, whilst an international tourist travels outside their usual country of residence. The third and final authors McIntosh et al. (1995) describes tourism as â€Å"†¦the entire world industry of travel, hotels, transportations, and all other components, including promotion, that serves the needs and wants of travellers. Tourism today has been given new meaning and is primary a term of economics referring to the industry†. On the other hand, ‘tourist’ is defined as â€Å"†¦a person who travels from place to place for non work reasons by U. N. definition, a tourist is someone who stays for more than one night and less than a year. Business and convention travel is included. This thinking is dominated by balance-of-trade concepts. Military personnel, diplomats, immigrants and resident students are not tourists† (McIntosh et al. , 1995). The heuristic definition above of ‘tourism’ incorporates the industry as a whole, which is a major strength in comparison to the other definitions, hich only take into account the physical act of travelling. The tourism industry is not identifiable as a standard industry but is rather an amalgamation of parts of other conventional industries such as retail, hospitality, accommodation, entertainment and transport (Weaver, 2010). The incorporation of ‘tourism’ as an industry takes on a different approach to defining tourism and makes finding a clarified and universal meaning for ‘tourism’ and ‘tourist’ even more complicated. McIntosh et al. 1995) refer to the tourist in a very specific manner including different types of tourists such as business tourists, which is a strong point, as a tourist can’t be just defined in one aspect. According to Weaver (2010), â€Å"a basic tourist criterion concerns travel purpose which is dominated by three major categories – leisure and recreation, visiting friends and relative and business. † Compared to Stear (2005) and Dickman’s (1997) narrow definitions, McIntosh et al. (1995) have a much broader, flexible view on defining tourism and the tourist. In both definitions of ‘tourist’ Dickman (1997) and McIntosh et al. 1995) describe an individual moving out of their ‘usual environment’, which is considered a key element in the definition. Weaver (2010) supports this definition in his discussion of fulfilling the spatial component in order to be considered a tourist. Whilst this is considered a highly subjective concept, many tourism bodies specify minimum distance thresholds, which â€Å"serve the useful purpose of [differentiating] those who bring outside revenue into the local area from those who circulate revenue internallyâ €  (Weaver, 2010, pg. 22-23). When reviewing the definition by McIntosh et al. 1995), a key downfall is the reference to ‘resident students’ not being considered tourists, which can be questioned. An international student may wish to travel overseas first to experience the culture of the country they plan on studying in, however under this definition, even if they wish to take part in and visit tourist attractions which are recreational and leisure based they aren’t considered tourists. Most people do not intuitively associate study or formal education with tourism however it is considered a qualifying criterion by the UNWTO. In Australia alone, in 2007-08 international students accounted for around 7% of all inbound arrivals (Weaver, 2010, pg. 29). In conclusion, the complicated task of defining two simple terms ‘tourism’ and ‘tourist’ has been made somewhat clearer through the definitions provided by Stear (2005), Dickman (1997) and McIntosh et al. (1995). Whilst all three authors have different perspectives on how to define these terms, they also have a few aspects that seem to cross over. Considering all the definitions by the three authors Stear (2005), Dickman (1997) and McIntosh et al. 1995) it is hard to argue which definition is more just and accurate than the other as they all have their strengths and weaknesses. From the research conducted, Stear’s (2005) definition of a ‘tourist’ is the most flexible and relevant in the context of today’s society however; Dickman’s (1997) definition of ‘tourism’ is most accurate as it incorporates the entire tourism industry and not just the physical act of traveling. Ultimately, ‘tourist’ and ‘tourism’ are indefinable as we all have our own personal views and perspectives on which definitions fit the context of the situation.

Annotated Bibliography

This article gives a good overview of actual computer crimes and general information and examples such. Information about what is involved in a computer crime and what the laws enforced are all discussed in this article. The Challenge Of White Collar Sentencing. (2007,Spring) Journal of Criminal Law and Criminology, 731(29). Retrieved July 1st from Gale Power Search Database Great source of explanation and real examples of how it is tough to keep white collar criminals behind bars and what is being done to fix this problem. Examples of what the author thinks to enforce white collar sentencing are also given. Multilevel Franchise or Pyramid Scheme? (1985, October) Journal of Small Business Management, 54 (5). Retrieved July 1st from Gale Power Search Database The famous pyramid scheme is dissected and shows the ins and outs. This article discusses how legal businesses find loop holes and teeter on the edge of legality. The Fight Against Fraud: A Look At Best Practices Used in the Effort to Defeat Corporate Fraud. (2004, April) Internal Auditor, 34 (5) Retrieved July 1st from Gale Power Search Database The methods of beating fraud in corporations are discussed along with how certain situations have been squashed. Many individuals have worked very hard to beat these crimes and it shows how they did it. Signs Of Fraud (2000, December) The CPA Journal, 60, retrieved July 1st from Gale Power Search Database This article is taken from actual CPA’s and how they can detect signs of fraudulent activities within corporations or small business’s. It shows how many activities may seem harmless but may actually be certain signs of crimes being committed. Crime Wave! The 100 Corporate Criminals of the 1990’s (1999, July) 9, Multinational Monitor, Retrieved July 1st from Gale Power Search Database This article discusses great examples of real offenders and white collar crimes of all types. Even goes into detail about a well know company such as Royal Caribbean and how they too have had individuals who were committing fraud. Finding Fraud on the Internet (1996, October) 14 (4), Internal Auditor, Retrieved July 1st from Gale Power Search Database This article goes into detail about the most widely known source of fraud: the internet. This source gives examples from auditors and studies that have been performed when looking for internet fraud along with the results. It also discusses why white collar crimes are sometimes overlooked and not viewed upon as criminals. Booth,K. (2002)Called to Account. Time Article. Retrieved July 1, 2008, from http://www. time. com/time/business/article/0,8599,263006,00. html This is an article about the famous Enron scandal. This is one of the most widely known scandals and gives all the details and steps they took to their huge failure. Question: From what I understand I would think all you have to do is make sure the references are in alphabetical order and remove the bibliographies.

Race, Multiculturalism, Inclusion and Education Essay

Race, Multiculturalism, Inclusion and Education - Essay Example It is the hope of this author that such a level of analysis will allow the reader to at least briefly engage with the important means by which identity is formed and how the education or, and the educational process for that matter, can seek to integrate more fully and appropriately with these identities. One of the more nebulous of the concepts which has been discussed above is necessarily that of race. Ultimately, race has been used as means of categorizing humans by cultural, genetic, geographic, anatomical, linguistic, social, religious, or historical means. As a function of this, the very definition of race is something that sociologists and anthropologists continue to argue about. Due to the many determinants of race that exist, is oftentimes been decided that since no working and firm definition of what defines one and what defines another can readily be agreed upon, ethnicity, or the means by which an individual is defined as a result of culture and geographic origin, is a fa r better identifier of people. Broadly speaking, race, and racial definitions is something that the educator must integrate with; whether or not they are of the opinion that such a definition is ultimately helpful. Due to the fact that the educator is responsible not only for integrating directly with the society but also with explicating and defining the means by which past history has taken place and continues impact upon the stakeholders within the classroom, race is not a topic that can merely be brushed aside and deemed as a prior an unsuccessful method of grouping individuals. The fact of the matter is that even as academia and society as a whole differs upon an approach and appreciation for such a concept, it remains incumbent upon the educator, and educational process by extension, to continue to place a level and degree of focus upon the importance that race necessarily engenders. Regardless of the potentially flawed an incomplete understanding and appreciation for how race impacts upon the individual and society that the students might necessarily have, it is incumbent upon the educator to seek to distance himself/herself from any of these faulty pre-conceived and ultimately unscientific interpretations (Race, 2011). However, this must be done delicately in with a degree of understanding that encourages discourse while the same time maintaining civility and promoting individual and group rights within the student body. Within such a dynamic, it is possible for the educator to seek to broach the topic with as little intrusion and divergence into unhelpful interpretations and norms as is possible. Similarly, ethnicity, and its interpretation within modern scholarship, is something of the golden standard with respect to seeking to differentiate one individual/group from another. However, it should not be understood that such an approach is invariably on flawed. Rather than relying upon racial distinction as a means of defining one group from another, an d ethnic approach necessarily places the primary emphasis upon geographic region of origin and/or cultural influences that impact upon the individual. In much the same way, the educator might just as well as a a second-generation German immigrants who resided in Mexico for most of his formative years as Mexican. Further, from the educator’s standpoint, ethnicity, and the interpretation thereof, has become one of the primal

How to grade a research paper Essay Example | Topics and Well Written Essays - 500 words

How to grade a research paper - Essay Example Moreover, formatting and citations form another key aspect of consideration while grading a written paper. In all the above, grading would be dependent on the extent of understanding and how expectations are met. Marks would be awarded as regards to the following analysis; does the written work meet expectations, fail to meet expectations or does it exceed the expectations. Logic would have low grades awarded if the paper fails to meet the expectations. Average awarding would be for the paper that meets expectations while higher grades would go for the papers that are extemporary and exceeds expectations. The capacity to logically organize ideas in paragraphs that are coherent and easy to understand is a basic evaluation aspect. Language competence is tested by evaluating word choice, word formation and sentence structure and the adequacy to convey basic meaning. Spelling and proper command of syntax is equally important as bad spelling would distort the intended meanings. Written work should also employ the proper style of writing as regard the discipline’s expectation. Qualitative analysis and general formatting play vital role in the overall understanding of a written research paper and thus must be regarded highly. Moreover, the introduction and conclusion work as executive summary of expectation or findings respectively and as such are key components of a properly done research paper. Finally, all works of literature sighted must be properly referenced in order to give certainty to originality of a written work. In my case as a professor, grading is not just awarding grades to the written work of students. It’s true that students interpret awarded marks in various manners. It becomes emotional to some and the interpretation may work to boost or lower the self worth of an individual student. Nevertheless, the variety of considerations

Modelling of optical parameters for optimum collection of concentrated Dissertation

Modelling of optical parameters for optimum collection of concentrated solar radiation for photovoltaic devices - Dissertation Example Much has been utilized from our important ecosystems such as the forests, fisheries, wetland, fresh water resources, and that we have to move fast and change our course of actions to save the environment and the planet as a whole. The world’s program of action has not improved these past decades because we still depend on fossil fuel; specifically eighty per cent of energy comes from fossil fuels. The threat posed by climate change and global warming is pushing mother Earth to its near end. Industrialisation, consumerism in America and globalisation, among other drivers of change, have pushed and motivated scientists to find ways to address environmental problems which have continued to plague humanity. Constructions of buildings, new inventions and new technologies, have become a race for supremacy among big international organisations. Environmental problems of the world today have been worsened by technology. But we can use technology to save the environment. Fossil fuels a nd coal can be depleted. There will come a time that we’ll lack resources for these forms of energy source. In other words, there must be a way to produce a substitute for fossil fuels and coal, something that is not harmful to the ozone layers and the environment as a whole. Solar energy and other forms of environmentally friendly energy using the wind, the tidal waves, hydro, and other similar forms, must be tapped. The DESERTEC website says that a few hours the earth receives power from the sun is equivalent to a year it can use for its requirements to run factories, industries, businesses, homes, and offices. The deserts of Africa and Arabia can absorb much heat from the sun using mirrors to heat water to produce steam and convert this into energy. With this technology, solar energy is convertible into High Voltage DC current; the technology uses AC current converted into Direct Current using gargantuan transformers and components that store electric currents like capacit ors. (Desertec Foundation, 2009) This paper aims to provide studies and research on solar radiation and how to ‘catch’ the rays of the sun to provide electricity. With this, we focus on what seems to be an emerging, but is quite becoming popular, technology – photovoltaic concentrator

Biology of Gender Identity Essay Example | Topics and Well Written Essays - 500 words

Biology of Gender Identity - Essay Example In a study (Morgan and Stevens, 2008) the experiences of four FTM transsexuals with their mean age at 40.5 were studied. The subjects mentioned that they recognized they recognized themselves as males from early as they can remember. All the subjects experienced confusion regarding their gender identity and a sense of being born in the wrong body. All the four subjects expressed their strong identification with male gender and feeling of anger when others refused o recognize it. Puberty was another major point in their life when their sense of mind body dissonance exaggerated. One subject went as far as trying to bind the breasts with cloth and hoped to get rid of them using surgery. The subjects also found it hard to adopt the feminine attire and wanted to dress in male clothes. Their sexual relationships they all mentioned affection for the female gender and the idea that they were lesbians always sounded repugnant to them. The participants underwent transitional surgery later on in their life. The procedures they underwent included double mastectomy and plastic surgery, hysterectomy. They still felt a need for phallosplasty which they did not opt to go for because it is expensive and not well perfected surgery. The textbook mentions such subjects as male pseudohermaphrodites. One specific cause for this female physical development of genetic males mentioned in the book is the absence of an enzyme 17a hydroxysteroid, that led to non expression of male sexual characteristics and such children end up being grouped as feminine The textbook covers the biological basis of sexual differentiation and gives specific reason for the cause of pseudohermaphroditism. However it is lacking in in-depth analysis of such individuals. The journal article covers these issues however it fails to provide the biological factors that caused such

Industry Analysis Assignment Example | Topics and Well Written Essays - 500 words

Industry Analysis - Assignment Example n as Porter’s Five Forces Analysis, pertains to a framework for the analysis of the industry and the development of the business strategy given in 1979 by Michael E. Porter (Porter, 2008). It comprises of the five forces which elaborate upon the competitive intensity and thus, determine the attractiveness of a market. The five elements of the industry analysis are explained below: The entry of the new firms into market can be blocked in many ways. For instance, low-cost manufacturing or technological advancements can be few of the many barriers for the businesses. Besides this, there are political barriers which block the entry of businesses into the international markets (Marvin, 1987). For example, the bagel industry in US experienced the flood of new companies entering the industry in 1996, which caused a sharp decline in the profit aspect of the industry. This diminished the attractiveness of the industry. One of the other features of the industry analysis includes the barriers to exit. It comprises of the legal obstacles, or the strategic significance which stops the business from leaving a market at the proper time. An example can be the case of European oil industry. The exit barriers in the industry have been the outcome of environmental cleanup, high costs of dismantles refineries, and employee layoffs. Due to these factors, a very low level of profits exists which is the result of a persistent projection of extra capacity. In an industry, the businesses operate in two types of markets: the market for outputs and the market for inputs. The transactions in both markets take place which are a source of value-creation for both suppliers and buyers. There are large customer groups which are equipped with the power to negotiate on better terms of trade and bargain on price. Moreover, they can switch the suppliers thus, increasing the market competitiveness. For example, in a pharmaceutical industry, the buying power is low. Due to the patent protection,

Business Strategy and Planning Case Study Example | Topics and Well Written Essays - 2000 words

Business Strategy and Planning - Case Study Example During the 1960s, distribution was decentralised. In 1973 the company became a plc. The oil crisis of the early 1970s forced it to improve efficiency. During the 1980s and early 1990s expansion into the north-east of England, Scotland, Wales and Northern Ireland made it 'national' in the scale of its operations. By the end of 1994 (Sainsbury's 125th year), the company had 355 stores in UK and an off-shore store in Calais. With the start of the new millennium Sainsbury's sold Homebase and Shaws Supermarkets to focus on the core UK business, comprising Sainsbury's Supermarkets, Sainsbury's Local, Sainsbury's online and Sainsbury's Bank. The acquisition of convenience store chains Bells Stores, Jacksons, JB Beaumont and SL Shaw increased its presence in the UK convenience sector. Today Sainsbury's serves 16 million customers each week in 455 supermarkets and 301 convenience stores across UK. The company employs 153,000 workers to deliver 'Great Food at Fair Prices'. Sainsbury's sells 6bn of British food every year, and in March 2006, reported a 5.3% rise in sales, its fifth quarter growth in a row. Sainsbury's was for decades the premier supermarket in the UK; it lost this position however in 1995 to Tesco, further slipping to No.3 in 2003 behind Walmart-owned ASDA. According to the latest TNS rankings released in June 2006, Sainsbury's remains the UK's third largest supermarket on 16.0% market share, while ASDA remains second largest at 16.4% and Tesco has increased its share to 31.1% (The information in the above paragraphs were collected, paraphrased, collated and abridged from the four web sites of: (1) http://www.sainsburys.co.uk/home/htm, (2) www.j-sainsbury.co.uk/ (3) http://en.wikipedia.org/wiki/Sainsbury and (4) http://www.fairinvestment.co/uk/default.aspx, all retrieved August 8, 2006). About TESCO. Tesco is the largest British supermarket chain and has significant operations in other countries. Originally specializing in food they have moved into areas such as clothes, consumer electronics and cars. By 2003 it had over 2000 stores, including a large number of convenience stores in the UK. Outside of the United Kingdom they also operate in the Republic of Ireland, Hungary, Poland, Czech Republic, Slovakia, Thailand, South Korea, Taiwan, and Malaysia. Tesco was founded by Jack Cohen, who was selling groceries in the markets of the London East End from 1919. The first Tesco store was opened in 1929 in Edgware, London. The firm was floated on the stock exchange in 1947. The first Tesco self-service store opened in 1948 in St Albans and was still trading as of 2002. The first Tesco supermarket was opened in 1956 in Maldon, Essex. Its first "superstore" was opened in 1968 in Crawley, West Sussex. It began selling petrol in 1974 and its annual turnover reached 1000 million pounds in 1979. It introduced a loyalty card in 1995 and later an Internet shopping service. During the 1990s it expanded into Eastern Europe, Ireland and East Asia. In July 2001 it became involved in internet grocery retailing in the USA when it obtained a 35% stake in GroceryWorks. Tesco has expanded also by taking over other chains, including: Victor Value, England, 1968

Diffusion process of innovation adoption Essay Example for Free

Diffusion process of innovation adoption Essay Analyzing corporate blog as a successful innovation in DIO theory Figure 3. Rogers Diffusion of Innovation Theory Model in Context of Corporate Blog and Bloggers’ Perception In context of the research, the theory describes both the individual and the organization’s process of knowing through adopting and accepting an innovation. Particularly in this proposal, the diffusion of innovation will evaluate the process by which corporate blog is perceived by two of our independent variables, the employees and the company which allows corporate blogging. The study will use the qualities Rogers’ stated to analyze the perception of bloggers on corporate blogging. In the study, the relative advantage of corporate blogs over media advertisements will be investigated. We will examine the bloggers’ perspective on which one is better — corporate blog or advertisements. Corporate blogs’ compatibility with existing values and practices of the employers and employees will be evaluated through examining whether they perceive corporate blogging to be helpful in achieving their goals and objectives as well as their cultural values. Simplicity and ease of use of corporate blogging will be delved upon through examining whether corporate blogging offers tools that aid bloggers to use easily. Trialability will be examined by investigating the accessibility of corporate blogging not just to the regular users but to the others as well. Observable results will be demonstrated through investigating the visibility of the results provided by corporate blogging. Perceptions of bloggers will help us determine the rate of acceptance of bloggers on corporate blogging. The researcher would also try to determine whether the existing subculture brought about by economic and cultural factors affect eh perception of employees and stakeholders when it comes to corporate blog as discussed by Rogers (1995); that in social systems there are certain limitations that hold people from accepting innovations. In this case, individuals who don’t posses computers would not be able to frequently access corporate blogs even though they try to access corporate blogspots more often. There are several reasons why this theory is chosen over others. First, there are a number of researches that report successful applications of this theory especially in information systems research. Secondly, the model is easy to integrate into our research given our time constraint. Lastly, the premises stated in the theory are significantly related to the factors we want to consider to analyze the rate of acceptance of bloggers to blogging as a kind of new innovation. Research design and methodology Methodology review. Taken into consideration the importance of using a systematic manner to conduct a research, a systematic approach will be adopted in undertaking of this project to ensure that objectives of this research are fully investigated, and data collect are well analyzed and evaluated. Therefore, a methodology, introduced by Bennett et al. (2002) will be applied at different stages of the project. This methodology is called SQUIRO, which stands for Sampling, Questionnaires, Interviews, Reading or Research and Observations. Sampling is used to choose a representative group of a certain social trend. A questionnaire was designed to collect empirical data, and although initially, it was considered that doing an interview would not be feasible due to geographic limitations, an interview with the two corporations namely Microsoft and Tongfang located near the area of the author was done by the author to gain further information. The main body of this dissertation is based on the researched and investigated outcomes from current issues. A literature review provides the academic foundations from the previous research on which the subsequent theoretical framework for the current investigation can be based on, and the hypothesis developed. Online observations of bloggers and their blogs are conducted to generate objective view of the problem domain. Survey research is one of the most important areas of measurement in applied social research. The broad area of survey research encompasses any measurement procedures that involve asking questions of respondents. A â€Å"survey† can be anything from a short paper-and-pencil feedback form to an intensive one-on-one in-depth interview (Trochim 2006, http://www. socialresearchmethods. net/kb/survey. php ). Research Design and Data Collection Detail The study used qualitative and quantitative data analysis. For the qualitative research, case studies and interviews have been carried out. Survey and questionnaire methods have also been used in gathering quantitative date. (see the table 3 for the survey form, page 15) The case research has been chosen to track and understand the history of the perception and adoption of blogging as a new innovation by the successful corporation in the business industry. The interview will also be carried out in the research process. The interview will help to find out the relationship between the employer and internal blogger, and further testify, discover and summaries the effects and benefits of the corporate blog as a new innovation. For the case study, the author will acquire a list of IT companies who have set up their own successful corporate blogs. The author will choose a corporation from all the top corporations, such as SUN, MICRSOFT, GOOGLE, LIANXIANG, TONGFANG. Through the case study, the author will determine how the companies set up their blogs and their main purpose of setting up these blogs. This will help in determining how a company as a whole perceives corporate blogging. The author will interview the top managers. The interview will cover questions about the managers’ blogging habits (if they have) and their perceptions on blogging. The managers will also be asked to identify the top 30 employees who regularly post blog entries into their corporate blogs. Once the managers identify the top 30 employees, the author will contact these employees to ask permission for an interview. The questions to be asked from the employees would be the same questions as with the managers’. The interview will help in determining which factors affect the bloggers’ perceptions on corporate blogging. However, there are associated risks with interviews as this can bring extremely variable answers, low reliability and difficult to code (Foddy, 1993). Thus, the researcher included quantitative data to bring about best results. For the quantitative data, a survey questionnaire form will be distributed to the managers and the employees interviewed. The questionnaires will consist of 30 5-point-scaled questions addressing the research questions stated previously. This will help in measuring the rate of acceptance of bloggers to corporate blogs as a kind of new innovation. This will allow us to gauge the strength of the blog media. To test the perception of our variables under study, Roger’s (1995) Diffusion of Innovation theory have been used. The survey questionnaire form is shown in Table 3. is followed by the questions asked to the managers Table 3. Survey Questionnaire Form Name (its optional to place your name): Name of Company: Sex: Address (please state brief location): Monthly Family Income (please check): ___ less than $100 ___ $100-$500 ___ $600-$ 900 ___ $1000-$3000 ___ $4000-$7000 ___ more than $7000 ___others please specify ______________ Item No. Question Agree 5 Some-what Agree 4 Don’t Care 3 Some- What Disagree 2 Dis-agree 1 1 I have full access to the internet, and I am knowledgeable about blogging. 2 I would blog, even if my corporation does not have any programs for blogging 3 I would like to learn more about blogging 4 Blogging helps promote our company’s services 5 Blogging is a better way to promote products/services than printed media, online advertisements, and other media advertisements 6 Blogging promotes our company’s culture. 7 Corporate blogging fits with our company’s strategy 8 Corporate blogging helps in achieving our company’s goals. 9 Corporate blogging is a key component to our company’s overall success. 10 Blogging is user friendly. 11 Blogging has many tools that can be used 12 The tools in corporate blogging are easy to use. 13 I can post blog entries anytime I want. 14 I can choose to start my own blog or not. 15 Corporate blogging helps in disclaiming negative reactions and publicities 16 Corporate blogging offers advantages to bloggers 17 Blogging offers immediate feedback from the readers. 18 Blogging promotes immediate feedback from customers than print, online, and other media advertisements. 19 Blogging helps in communicating with clients. 20 Our corporate blog site is accessible to the public 21 Blogging is a way to publish ideas easily. 22 Blogging is a way to provide information for readers, especially potential customers 23 Blogging provides communication with employers and employees. 24 I briefly understand legal issues in corporate blogging 25 Blogging might be a threat to my company’s privacy 26 Blogging empowers me to speak, and voice my thoughts 27 Blogging is a venue for me to interact with my co-workers, customers, and corporate executives 28 I use more of my time blogging than any other activity. 29 I blog regularly 30 I would encourage my friends to blog.

International Operation Strategy of Eucerin: SWOT

International Operation Strategy of Eucerin: SWOT Chapter 1 Introduction 1.1 Research Background The use of cosmetics was over thousands of years. The earliest archaeological evidence can be traced back to some royalty in Ancient Egypt times, where the Ancient Egyptians mixed perfume, sandalwood incense and aromatherapy products with oil applied to human bodies for pilgrimages or as an antiseptic. The Ancient Greeks and Romans also used cosmetics containing often lead and mercury. In the West, the popularization of cosmetics usage began in the 17th century and was originally intended to cover face scars of female patients healed from smallpox. In the19th Century, Queen Victoria once declared publicly that the use of makeup was â€Å"improper, vulgar, and acceptable only for use by actors†. Nevertheless, by the Second World War, cosmetics have been widely used in the West (except Nazi Germany). Today, the worldwide market size for Beauty and Personal Care Industry (BPC Industry) has increased 36% during 2005-2010 and reached USD 382.3 billion last year.Despite the significant influence of global economic recession in the year of 2009, BPC industry still showed stable and continuous growth in certain regions with emerging markets, particularly in Asia Pacific and Latin America. It is forecasted that these two dynamic regions will drive the BPC future global sales and become equally the joint largest market (with Western Europe) by 2014. Figure 1 and 2 below shows the global and regional market value of BPC industry during 2005 to 2010. Cosmetics industry, also called Personal Care Products Industry, Cosmetics and Toiletries Industry, Health and Beauty Industry, or Beauty and Personal Care Industry in this paper, in which companies manufacture and/or market personal care products such as creams, lotions, perfumes or makeup, covers a fully 13 key sub-sectors (Fig. 3). Recent reports show that Skin Care is the largest sector in the BPC industry (Fig. 4). It is predicted that in 2014, Skin Care, together with Hair Care, Colour Cosmetics and Fragrances sector will become the principle contributors to global BPC sales value growth due to the booming market in Asia Pacific. In Asia Pacific region, China represents today one of the most important and attractive BPC markets in the world due to its huge population, the increasing purchasing power of consumer and a better awareness of fashion among the younger generation. According to National Bureau of Statistics of China, the retail value of Chinese BPC products reached RMB 133.24 billion (proximately USD 20.51 billion) in 2010 with a 11.4% nominal growth compared to 2009. The total Chinese BPC market value is expected to reach as much as RMB 206 billion (proximately USD 31.7 billion) by 2014. However, in spite of this rising trend, industry players talked about that the increasing costs such as rental, labour, logistic and advertisement has given heavy pressure on cosmetics companies particularly those who had poorer brand equity were losing their profit margin. 1.2 Research Motivation Funded by Dr. Lifschà ¼tz in 1900, Eucerin ® is now Germanys largest and worlds 4th leading dermo-cosmetics brand in pharmacy segment in Skin Care industry. Belonging to famous German Group Beiersdorf AG, Eucerin sees itself as a â€Å"dermatologist-recommended skin care brand† that provides reliable, high quality and effective dermo-cosmetic products and expertise. Currently, Eucerin provides skin care products that are catalogued in 4 major lines: Face Care, Sensitive Skin Care, Dry Skin Care (medical products) and Sun Protection. Each line contains quite a few sub-lines that are assorted either by skin types / products functions (pure, dry, very dry, problematic, sensitive skin, etc.) or by products application places of the skin (face, body, deodorant, hair, etc.). While Eucerin firstly entered into Asian BPC markets in 1991 and quickly built its brand awareness and popularity among the world of pharmacy skin care products in Thailand, Vietnam, Singapore and Malaysia, in China, however, it has being constantly a big â€Å"missing piece† to complete its global share of market. As Chinas BPC market size is currently rated in the 3rd position after the US and Japan and is still possessing enormous growth potential (12% market growth is expected during 2011 to 2014), and the Skin Care segment is the primary driver for BPC market, it is for Eucerins greatest interest and challenge how to exceed existing international and local skin care competitors to complete its global entire territory. 1.3 Research Scope and Objectives The purpose of this study is therefore attempting to assess and analyse the international operation strategy of Eucerin. Through the SWOT analysis, identify and highlight the key internal and external factors of corporate ongoing strategic planning, gaining an in-depth understanding of the companys strategic operational issues, critical success factors, emerging market opportunities and future marketing challenges and trends. The research scope covers issues including the study of BPC and dermo-cosmetics industry: market sales, market share, Chinese cosmetic market regulations, marketing strategy of Eucerin: marketing segmentations, positioning, and Chinese consumer behaviours. 1.4 Research Process and Chapter Structure The process of this research is approximately composed eight stages summarized as figure 6 underneath. By the case study of Eucerin a Beiersdorf owned dermo-cosmetics brand of BPC Industry, through the literature review, SWOT and critical success factors analysis, attempting to analyse, assess and obtain an embedded understanding of the companys strategic operational issues and its future marketing challenges and trends in Chinese BPC market. Chapter 2 Literature Review 2.1 Beauty and Personal Care Industry The global Beauty and Personal Care market (BPC market), also called Cosmetics and Toiletries market has generated total revenues of US$ 382.3 billion in 2010, representing a compound annual growth rate (CAGR) of 36% for the period 2005-2010. By comparison, markets of Asia Pacific, Western Europe and North America brought out 70% of global BPC market in 2010 (Fig. 8). Most interestingly, both Western Europe and North Americas BPC markets has witnessed the economic recession, showed a negative growth in 2009 and decelerated performance afterward, while markets in Asia Pacific and Latin America, sales growth continue and for the first time the BPC market of Asia Pacific region (mainly referable to China) overtook the first position of global BPC market (Fig. 9). 2.1.1 Market Segmentation and Differentiations BPC products cover all daily personal care cosmetics such as makeup, nail polishes, hair sprays, hair colours, creams, lotions, perfumes, deodorants, shower and bath gel, bath salts, and lots of other product types. The market can be sorted into a completed 13 key sub-sectors scope as we have mentioned earlier (Fig. 10). Skin Care segment is the leading category that generates 22% of worldwide BPC market due to Asia Pacifics booming sales, the rising demand of anti-age products also conducts the segment as the key contributors to global BPC market over the forecast period. Global skin care brands can be also sorted by their marketing positioning into six classes: professional brands, luxury/premium, pharmacy/dermo-cosmetics (cosmeceuticals), organic/natural brands, direct-selling and mass market products. Each segment targets different consumers according to their purchasing power, quality requests or specific needs, etc. Key competitors of each class are listed below: Professional skin care brands (distributed mainly by beauty salons, spas): Sothys Paris, Lexli, RVB, Sparitual, Lotusdream, etc. Premium skin care brands(distributed mainly by department stores, perfumeries), : Shiseido, Està ©e Lauder, Lancà ´me (LOrà ©al Group), Clinique (Està ©e Lauder Group), Kanebo (Kao Group), Chanel, Christian Dior (LVMH Group), SK-II (PG Group), Yves Saint Laurent (LOrà ©al Group), etc. Pharmacy/dermo-cosmetics brands(distributed mainly by pharmacies, drugstores or via dermatologists recommendations): Vichy (LOrà ©al Group), La Roche-Posay (LOrà ©al Group), Boots, Eucerin (Beiersdorf Group), Johnsons, Avà ¨ne (Pierre Fabre SA), Caudalie, Lierac, ROC (Johnson Johnson), Nuxe, Galenic, etc. Organic/natural brands(distributed mainly by speciality stores, natural food stores): Yves Rocher, The Body Shop (LOrà ©al Group), LOccitane Direct-selling brands: Avon (USA), Natura (Brazil), Mary Kay (USA), Oriflame (Luxembourg), Artistry (Amway corp. USA), DHC (Japan), Nu Skin (USA) Mass market brands(distributed mainly by supermarkets, hypermarkets): LOrà ©al Paris, Nivea (Beiersdorf Group), Garnier (LOrà ©al Group), Olay (PG Group), Neutrogena (Johnson Johnson), Ponds (Unilever Group), Vaseline (Unilever Group) Eucerin ® is catalogued in the pharmacy/dermo-cosmetics brand of skin care industry as its products can be only purchased in pharmacies or drugstores. 2.1.2 Skin Care Industry in Western Europe For BPC industry and consumers, it has been tough in the past couple of years. However, the latest data showed that Skin Care was the only category managing to sustain an average of positive 4% growth during the economic downturn.Comprising 23% of global BPC sales in 2010, it remained the most valuable category during 2005-2010. Despite the growth of Skin Care sector slightly slowed down due to the decreased consumptions on non-essential purchases, the global sales of Skin Care sector was still largely focused in mature Western countries. Anti-age cosmeceuticals were considered and predicted as the star performer for Skin Care market for the future couple of years while the premium and luxury products performed the worst and were pushed toward the category of super premium or â€Å"masstige†skincare for a better performance and the growth in both anti-age and premium was accelerated by the high demand in Asia Pacific. Comparing to Skin Care, global Hand Care sales showed a sli ght yet stable growth and the reason was believed to be linked directly with consumers threaten perception of swine flu. In Western Europe, while recent data showed a gradual result of an average 4% Skin Care sales growth in UK, Netherlands and Germany during 2009 2010, key markets such as France, Italy and Spain reflected an average of -2% in term of sales growth, resulting an overall 2% growth drop in Skin Care segment in Western Europe (Fig. 11 and Table 1). While the Skin Care sales growth in western European slowed down in recent years, anti-age sub-category maintained an outstanding growth reflecting the desire for a younger looking appearance from the consumers. Table 1 Skin Care in Key Western European Countries (2005-2010) Crossing the overall BPC Western European market, in 2010, the top 10 Skin Care brands which share 26.2% of the market are belonging to 7 companies: Beiersdorf AG, LOrà ©al Group, Procter Gamble Co., Clarins SA, Yves Rocher SA, Està ©e Lauder Cos Inc, and Henkel AG Co., in which 4 brands are categorised into mass market class (Nivea, LOrà ©al Paris, Oolay and Garnier), 3 in premium/luxary (Clarins, Clinique and Lancà ´me), 2 in pharmacy/dermo-cosmetics (Vichy and Diadermine), and Yves Rocher is classified into natural/organic brands. On the other hand, in terms of company shares in Western European Skin Care market where up to nearly 58.6% market shares are held by the top 10 BPC companies, their products are crossing over all cosmetics classifications and sales distribution channels except the direct-selling category (Appendix 1 2). In relation to consumers behaviour toward BPC market in Western Europe, four fundamental trends characterized by Lee (2010)that impact global BPC market across all categories may sum up this market trend: the ageing population, agelessness pursuance, advances of technology and intensive awareness of health and wellness. The Ageing Population The global population is becoming older. Comparing to Japan who has the oldest population in the world with nearly 23% over the age of 65 in 2010, the median age in Western Europe today is just over 40. Japan has the differentiation of being the largest Skin Care consumer on a per capita basis. In 2010, it accounted for 22% of global skin care sales with USD 19.3 billion and this may referable to its huge older consumers, high disposable incomes and the great interest in combination of health and beauty. Agelessness Pursuance The pursuance of younger looking is highly associated with increased life-pan and the development of technologies. People take greater care of their appearances in order to reflect their interior youthfulness. In result, for example, the high demands for cosmetic minimally-invasive treatment (including Botox, laser skin resurfacing, soft tissue fillers, etc.) that intending for skin firming and elasticity made up 11.6 million procedures in 2010 with 110% growth during 2000 2010 in the US and was expecting to reach totally USD 17.6 billion in 2015. Advances of Technology Skin Care companies and manufactures today are able to sell their products with higher prices thanks to the aggressive introductions of technologically advanced formulations. Consumers in Western Europe may willing to pay up to EUR 20, EUR 40 or even EUR 300 on a product that claims benefits such as firming or wrinkle reduction and contains innovative whatsoever ingredients, while a product that only provides a single basic function may not be able to sold even it only charges EUR 10. High Awareness of Health and Wellness The concerns about health and product safety among consumers in Western Europe have massively increased during the past couple of years due to the aging population and the age-related illnesses. Consumers are becoming more and more careful about what they put on their skins and the detrimental effects of chemicals. In result, this will lead to a strong interest in finding cosmeceuticals with a balance of natural, organic ingredients and effective functions. 2.1.3 Skin Care Industry in China Table 2 BPC Market by categories in China (2009-2010) BPC market in emerging countries such the BRICs (Brazil, Russia, India and China) has shown enormous growth in the past couple of years. In China, BPC market showed strong resilience of 10% sales growth, reaching RMB 145.5 billion (proximately USD 22.4 billion) under the global recession impact in 2009 and continuously increased in 2010. While the growth rate in sectors such as deodorants, fragrances and mens grooming products were less well performed comparing to 2009, skin care, hair care and premium cosmetics were the most dynamic sectors in 2010 (Table 2 and Fig. 12). Comprising 6% of global BPC market value in 2010, Chinas BPC sales is expected to have a relative resilience to the global recession and reach as much as RMB 206 billion (proximately USD 31.7 billion) by 2014. Crossing the overall Skin Care market in China, interestingly, while 9 out of top 10 skin Care brands in Japan all belong to Japanese local BPC manufacturers, the top 10 brands who share 51.5% of Chinas Skin Care market in 2010 are from 4 foreign countries: Mary Kay (US), Artistry (US), Longligi (China) and Avon (US) are categorized into direct-selling channel; Olay (US), LOrà ©al Paris (France) and Nivea (Germany) belongs to mass market class; and Shiseido (Japan), Lancà ´me (France) and Chcà ©do (China) are classified into premium/luxary sector. There are no pharmacy/dermo-cosmetics brands in top 10 and the best performer Vichy (France) only shares 2.1% followed by La Roche-Posays (France) 0.4% in the market. 2.2 Cosmetics Market Regulation in China While China represents today one of the most important and attractive BPC markets in the world, however, its complex cosmetic regulatory system with rapid amendments make the BPC business full of difficulties. The Ministry of Health (MOH) of China has promulgated the â€Å"Regulations on Cosmetics Hygiene Supervision† on 13 November 1989 and the regulation was effective on 1 January 1990.According to it, a foreign cosmetic company (either a manufacturer or brand owner) with a valid business registration licenseis required to obtain two licenses under the cosmetic regulatory system in China the Hygiene License and the China Inspection Quarantine (CIQ) Labeling Certificate. i. Hygiene License Issued by the State Food and Drugs Administration (SFDA), the Hygiene License is concerning of cosmetic products and ingredients monitoring and supervision. Foreign companies holding Chinese business registration licenses with 3 classified cosmetic products listing below are requested to apply for an Import Hygiene License before their products are allowed to be distributed and placed on the China market (the pre-market approval): â€Å"Special-use cosmetics†, which 8 different sorts of products are included: hair dyeing, hair perm, hair-growth, deodorant, depilation, body shaping (including slimming and breast enlarging), sun cream and spot removing. Non special-use cosmetics† including ordinary BPC products such as skin care, hair, fragrance and manicure/pedicure products that are not belonged to special-use cosmetic category. â€Å"New ingredient†, meaning ingredients that are not listed on the â€Å"Inventory of Existing Cosmetic Ingredients in China (IECIC)†. There are several documents including the product ingredients list, product quality standard, product testing report and packaging are needed for Hygiene License application. A full list of application documents is attached in the appendix 4. ii. The China Inspection Quarantine (CIQ) Labeling Certificate Issued by the General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ), the CIQ Labeling Certificate is concerning of imported products packaging supervision. A full list of application documents is attached in the appendix 4. Foreign BPC companies are required to a Chinese legal reporting representative throughout the SFDA Hygiene Licenses application process. Moreover, as the official language of China is simplified Chinese, all mandatory information should be in simplified Chinese including the full product ingredients list shown on cosmetic labeling. According to Pisacane (2009), the Managing Partner from Great Way Advisory, after submitting all requested documents to the SFDA, the whole application process will take 4 5 months for â€Å"non special-use cosmetics† and 8 9 months for â€Å"special-use cosmetics† to obtain the final certificate as the SFDA review and evaluate imported cosmetics only 6 times a year. In terms of cosmetics import tariffs, the current import tariff bound rate for imported BPC products is about 10% basically but it depends also on the country of origin and the product category which the import tariffs can reach as much as 150%, plus 17% VAT (value added tax) a nd 5% 30% CT (consume tax). 2.3 Chinese Consumers Behaviour Comprising 34% market share in Chinas BPC market in 2010, the skin care sector is worth USD 9.9 billion, growing at a rate above the GDPand will continue to dominate the BPC industry sales for future couple of years. While more and more people in China move from the lower class into the middle class, they are able and willing to spend more money on personal beauty care products. However, despite the fast rise in personal wealth, the development in Chinese BPC market sales growth which is greatly linked to better richness can be very fluctuating due to the countrys strong consumer saving level. Moreover, in terms of the growth of Chinas BPC sub-categories is rather unequal, for example, sector such as skin care (sales value USD 9.9 billions) is reaching mainstream status in 2010 while others such as fragrances (sales value USD 0.58 billions) and sun care (sales value USD 0.48 billions) remain niche segments. Despite these, there are still obvious areas where Chinese consumers are will ing to spend their money generously such as Premium Baby Care (21% sales growth 2009-10), Premium Skin Care (+19%) or Premium Colour Cosmetics (+15%). Chinese consumer behaviour and their knowledge, attitude, use and response to Skin Care products that reflects in their spending patterns are very much linked with Chinese Culture. Grubow(2008)characterises several beauty trends from the view points of Chinese consumers that intensively influence Skin Care market trends in China: desire for status-improving products, medicinal ingredients welcome, respect for skin care regimes, openness to professional advices and demand for luxury packaging.    Desire for Status-Improving Products Tracking back to ancient Chinese culture, giving a fair, even, pale and fragile quality skin look is quite associated with beauty as it implicated being in a aristocratic social stature. The standard of beauty does not actually change much. Today, Chinese women want a fair, flawless, radiance and translucent skin tone which is considered as wealthy and healthy, meanwhile, browner or darker skin is linked with rural and toiling for money. In result, Chinese women are interested in whitening-orientated products (but bleaching ones which do not give an appearance of evenness and a glow skin tone). Interestingly, a recent survey made by Asia Market Intelligence found that around two-thirds Chinese men also prefer fairer skin and are opened to male skin whiteners. This cultural ideal attracts to every class of people, from the mass to ultra luxury channels, and leading brands such as Olay, Shiseido, Nivea and Avon are offering whitening products not only for facial skin but body in Chinese Skin Care market. Another Chinese beauty trend in terms of status-improving is the skin concentration products which cover for examples facial masks, patches and eyes and chest treatment. Mask treatment is considered luxury as it used to be applied only in a spa treatment which required time and money. This â€Å"DIY approach† with masks containing rich textures or high-tech functions appeals to Chinese consumers and makes them feel unique and luxurious. Again, this pattern taps into the sense of status-enhancing.   Medicinal Ingredients Welcome Traditional Chinese herbal medicine impact strongly on many parts of Chinese day to day life and skin care products are no exception. Chinese consumers believe that some special ingredients provide a better benefit of healing and this is highly linked with the Chinese medicinal practices history. Taking examples of burdock, ginseng and green tea extract which contain antioxidants for skin nourishment; these natural ingredients are popular and famous among both younger and older generations because they are believed to be more inartificial and safer than other ingredients.   Respect for Skin Care Regimes Similar as Japanese skin care rituals that a full Japanese daily ritualistic process contains up to 9 separate steps, Chinese women also respect skin care order. They like to arrange their cosmetics on the dressing table and enjoy the skin care rituals consisting separate steps.While Western Consumers are appealed by products with two-in-one or multiple functions such as Neutrogenas 2-in-1 Cleansing Gel (cleansing and mask), Vichys Puretà © Thermale 3-in-1 One Step Cleanser (cleansing, toning and eye makeup remover) or Olays Total Effects, in China, women purchase Neutrogenas Deep Clean Makeup Remover, Cleanser, Blackhead Eliminating Patch and Soothing Mask or Olays Renewal Lightening Toner, Moisturizer, Lotion and Eye Cream.   Openness to professional advices Though the development of beauty and health care speciality drug stores such as Watsons, Mannings and Sasa in China is far behind the pharmacies in France or Japan or the drug stores in Germany, in principal cities of China, the specialty drug stores has witnessed an enormous sales growth during the past decade. Watsons, for instance, had only 80 outlets back in 2005. But last year, it has opened its 700th outlet in China, making it as the leading beauty and health care speciality drug store in Chinas BPC market.This is not just about the locations or its competitive prices policy that attract lots of consumers; the evidence that each Watsons outlet is equipped with counsellors and pharmacists who provide products advices and recommendations is also one of the key reasons that drive consumers into shops. Consumers in China trust and appreciate the advices of skin care from these shop assistances. It is therefore not difficult to interpret that with this advices-welcoming concept, direct-selling brands such as Mary Kay, Artistry and Avon who always come with sales counsellors and host frequently cosmetics seminars and makeup workshops appeal intensively Chinese consumers attention. (In 2010, 4 out of top 10 Skin care brands are categorized as direct-selling channel.) Demand for Luxury Packaging As consumers from emerging countries tend to search for higher cost-effectiveness products, in China, a cosmeceutical product with a luxury packaging is very much appreciated by Chinese consumers as it gives again the sense of status-enhancing. Packaging like heavy glass container appears more attraction for consumers than a plastic container even if it contains better ingredients or product volume. In addition, Trout (2011)suggests that when developing a new product range at different pricing and customer targeting, the design of packaging helps companies to define a â€Å"new† brand image and extend the attraction to wider potential consumers. 2.4 International Operation Strategy 2.4.1 Operation Strategy Strategy, originally derived from Greek word â€Å"strategos†, was firstly used in the military term and then in the management of business. Drucker(1954)proposed that strategy is â€Å"to analyse the current situation, including the inquiring of companys existing or should-be resources, and if necessary, change the situation.† Strategy was was also suggested by Chandler(1962) that â€Å"determines the base of corporations long-term objectives and taken actions, resources and configuration standards to achieve these targets.† In Andrew(1971)s The Concept of Corporate Strategy book, proposed that strategy is â€Å"the scheme of targets development and major policies and plans for the purpose of achieving specific objectives to describe the companys current and future business.† Glueck(1976)considered strategy â€Å"is a unified, coordinated, broad and integrated plan to reach the basic objectives of the organization†. The definition of strategy was a lso given by Porter (1985), â€Å"strategy is the response to external opportunities and threats, and internal strengths and weaknesses, in order to achieve competitive advantages†. In 1990, Ansoffdefined strategy as â€Å"a set of criteria to lead the organizational behaviour for the decision-making.† Kaplan and Norton(1990) described strategy is â€Å"a set of assumptions of cause and effect†. Porter(1996) again explained that strategy is â€Å"to conduct a selection among activities, enabling the organizational competitiveness while creating the sustainability and differences of the market†. There are various ways and results in strategic planning according to organizational goals and objectives that classify strategic management into different frameworks. Scholars attempt to conclude strategies in practice that are partly summarized underneath. However, there is so far no better or the most appropriate classifications or concepts. It is though agreed that a model which can be applicable to organizations would be capable to recognise and assess their chosen strategy content. Ansoff (1965)s Product-Market Growth Matrix (Table 3). Based on two basic aspects (product and market), a four-product-market portfolio is created that corresponds with corporations marketing strategy: Market penetration strategy is based on the present products portfolio, attempting to increase the market share. Market development strategy is to find and develop a new potential market basing on present products. Product development strategy is to create or bring new products in order to replace companys existing products Diversification strategy is to develop new products for new potential market. Porter (1980) characterized three general types of strategies into a category scheme that can be used to achieve and continue business competitive advantages: cost leadership strategy, differentiation strategy and segmentation strategy (Table 4). David (1986, 1995, 2010), has formed a modern Strategy-Formulation Analytical Framework that assisted strategies generate and evaluate feasible alternatives for the purpose of choosing a specific course of action. Strategies can be recognized, assessed and chosen by this framework which contains three stages including: the input, matching and decision (Table 5). 2.4.2 SWOT Analysis Originally developed by Albert Humphrey in his research project based upon the US Fortune 500 companies during 1960s to 1970s, SWOT analysis is a strategic planning method that specifies the corporate objective and identifies the favourable or unfavourable internal and external factors to accomplish this objective. It defines, analyses and evaluates corporate internal Strengths and Weaknesses and its external Opportunities and Threats that helps the organisation to determine the operational problem and the strategic decision making. A SWOT analysis result matrix was presented by Weihrich(1982) using strategies matching approach to develop relevant future coping strategies (Table 6). The procedures of SWOT analysis are often associated with corporate strategic planning process that can be combined into following steps: Conducting the description of business environment; Identifying and validating all affecting external factors; Predicting and assessing the future changes of external factors; Reviewing the internal strengths and weaknesses; Framing a feasible strategic planning by using SWOT analysis; and Conducting strategic choices and decision making. According to Weihrichs SWOT Analysis Result Matrix (in step five), a result of 22 strategies is hereby described as follows: SO Strategy: in accordance with the Maxi-Maxi principle, to consolidate strengths and improve opportunities. The direction of business development can be for example, (1) focusing on the growth of one single product, technique or market; (2) discovering new market for alternative selling channels; (3) developing new product using organizational resources; or (4) creating a new product life circle for customers to identify with aiming at winning the competitive market. It is the best operational strategy for business development and profits making with a closed coordination of corporate internal resources and external environment. WO Strategy: in accordance with the Mini-Maxi principle, to improve organizational weaknesses and manage opportunities. The result of Mini-Maxi strategic planning can be (1) unrelated diversification; (2) joint venture; (3) strategic alliance; or (4) consortium. ST Strategy: in accordance with the Maxi-Mini principle, to reinforce corporate self-strengths and cope with threats. Examples for strategic decision making can be (1) horizontal integration: integrating business of the same level to reduce competitors; (2) vertical integration: integrating upstream/downstream firms to avoid external threats; or (3) using related diversification improve business synergy.

The Meaning of Life in Walt Whitmans Song of Myself Essay -- Song of

The Meaning of Life in Walt Whitman's Song of Myself Our culture seems to be fascinated by the unknown and specifically that which pertains to things of an eternal nature such as Heaven, angels, God and the meaning of forever. These things cause us to think about what we can't see and even allow us to engage ourselves in questioning the meaning behind our existence and what our purpose is here on earth. Some of these may be humorous and take on the realities of human nature while others stir something inside ourselves that cause us to take a deeper look at life. In Whitman's "Song of Myself" #44, he appears to be doing just that-- looking at life from a different perspective for a while. He begins with a challenge to mankind by saying, "What is known I strip away... I launch all men and women forward with me into the unknown. The clock indicates the moment ... but what does eternity indicate?" (1133-1136) It is as though he is asking each reader to join him in the exploration of the unknown, forgetting about the moment, and what the clock says and really considering what forever signifies. I don't know if you've ever sat down and actually thought about eternity... I mean really thought about it to the point that your brain seems like it's going to explode, but forever is a long time. It never ends...... and this is something that we as humans cannot fathom because in our lives everything has a beginning and everything has an end--anything other than this is viewed as incomprehensible. Whitman suggests that there is a certain cycle which keeps repeating itself as the years go on, indicating that perhaps eternity is made up of years of processes happening over and over again. His first example is of a bottom... ...rces" have combined, the end product is your soul. Whitman appears to have a sense of security in himself, being able to recognize where he came from ("Before I was born out of my mother generations guided me" 1163) and knowing that his life is a collaboration of efforts on many parts to make him who he is. Eventually, this would seem to indicate that it is the completion of one's soul which leads to ultimate satisfaction. Our lives will eventually lead to an eternity...and it is crucial that we take the time to evaluate our soul's future as well as its current status. Whitman clearly emphasizes the importance of looking at life as a whole and not just the moment. Through a biographical narrative of parts of his own life, urges us look at where we've been and all we've been through...look at all those who have impacted our life and realize the big picture. The Meaning of Life in Walt Whitman's Song of Myself Essay -- Song of The Meaning of Life in Walt Whitman's Song of Myself Our culture seems to be fascinated by the unknown and specifically that which pertains to things of an eternal nature such as Heaven, angels, God and the meaning of forever. These things cause us to think about what we can't see and even allow us to engage ourselves in questioning the meaning behind our existence and what our purpose is here on earth. Some of these may be humorous and take on the realities of human nature while others stir something inside ourselves that cause us to take a deeper look at life. In Whitman's "Song of Myself" #44, he appears to be doing just that-- looking at life from a different perspective for a while. He begins with a challenge to mankind by saying, "What is known I strip away... I launch all men and women forward with me into the unknown. The clock indicates the moment ... but what does eternity indicate?" (1133-1136) It is as though he is asking each reader to join him in the exploration of the unknown, forgetting about the moment, and what the clock says and really considering what forever signifies. I don't know if you've ever sat down and actually thought about eternity... I mean really thought about it to the point that your brain seems like it's going to explode, but forever is a long time. It never ends...... and this is something that we as humans cannot fathom because in our lives everything has a beginning and everything has an end--anything other than this is viewed as incomprehensible. Whitman suggests that there is a certain cycle which keeps repeating itself as the years go on, indicating that perhaps eternity is made up of years of processes happening over and over again. His first example is of a bottom... ...rces" have combined, the end product is your soul. Whitman appears to have a sense of security in himself, being able to recognize where he came from ("Before I was born out of my mother generations guided me" 1163) and knowing that his life is a collaboration of efforts on many parts to make him who he is. Eventually, this would seem to indicate that it is the completion of one's soul which leads to ultimate satisfaction. Our lives will eventually lead to an eternity...and it is crucial that we take the time to evaluate our soul's future as well as its current status. Whitman clearly emphasizes the importance of looking at life as a whole and not just the moment. Through a biographical narrative of parts of his own life, urges us look at where we've been and all we've been through...look at all those who have impacted our life and realize the big picture.

Essay on Shelleys Frankenstein and Miltons Paradise Lost

Shelley's Frankenstein and Milton's Paradise Lost   Ã‚  Ã‚  Ã‚   Even upon first glance, Mary Shelley's Frankenstein and John Milton's Paradise Lost seem to have a complex relationship, which is discernible only in fractions at a time.   Frankenstein is Mary Shelley's reaction to John Milton's epic poem, in which he wrote the Creation myth as we perceive it today.   His characterizations of Adam and Eve and the interactions of Satan and God and the impending Fall seem to have almost taken a Biblical proportion by themselves.   By the time that Mary Shelley read Paradise Lost, it was indeed a stalwart in the canon of English Literature, so it should not come as a surprise to the reader the it should play such a large part in her construction of the Frankenstein myth, which has become an archetypal ghost story on its own.   What makes each of these narratives so fascinating to the reader is the author/authoresses' innate ability to use the ultimate struggle -- that between God and Satan (or Good and Evil) -- which in turn in volves the reader in a most personal manner.   The characters in Paradise Lost, which is chronologically first, and Frankenstein, seem to appear over and over as aspects of themselves and other characters.   The essence of these characters is on the surface relatively bland, but when aspects of Satan start to enter Man and they reconfigure each other, the interest picks up rapidly.   Ã‚  Ã‚  Ã‚   Shelley's use of these characters is drastically different than that of Milton.   Mary Shelley was a product of the 19th Century, when Romanticism, the Gothic Aesthetic, and Science took the forefront of Western Culture.   Milton's era was different: there was little secularization, and religious change was everywhere as the Protestant ... ...2. Elledge, Scott, ed. Paradise Lost. By John Milton. 1674. New York: Norton, 1993. Fish, Stanley. "Discovery as Form in Paradise Lost." Elledge 526-36. Ide, Richard S. "On the Uses of Elizabethan Drama: The Revaluation of Epic in Paradise Lost." Milton Studies 17 (1983): 121-37. Martindale, Charles. John Milton and the Transformation of Ancient Epic. London: Croom Helm, 1986. Mellor, Anne K. Mary Shelley. Her Life, her Fiction, her Monsters. Methuen. New York, London, 1988. Milton, John. Paradise Lost. Elledge 3-304. Shawcross, John T. "The Hero of Paradise Lost One More Time." Patrick and Sundell 137-47. Shelley, Mary. Frankenstein or the Modern Prometheus. Edited with an Introduction and notes by Maurice Hindle. Penguin books, 1992 Steadman, John M. Milton's Biblical and Classical Imagery. Pittsburgh: Duquesne UP, 1984.   

The Alamo Essay -- History Texas Essays

The Alamo "To the people of Texas and all Americans in the World: I shall never surrender or retreat ... I Am determined to sustain myself as long as possible and die like a soldier who never forgets what it is due to his honor and that of his country-VICTORY OR DEATH." This was a letter sent by William Barret Travis during the siege of the Alamo on February 24, 1836. It was a cry for help to anybody and everybody willing to listen. It all started in 1830 with Stephen Austin, a leader of American pioneers in the wild, living in Texas, under the rule of the Mexican government, who had solved two major problems that the settlers had with the government. The colonist were now allowed to keep slaves in Texas, even though no other areas under Mexican rule owned slaves, and the second was the government made sure that Texans would be protected by the Mexican government from suits to collect debts that they had contracted in the United States before their immigration to Texas. All over the South were signs on bankrupt homes homes saying "Gone to Texas" were they did not have to pay off their debts . Austin and his followers were very hot tempered and ready to start up with any government that they disliked. They soon found a chance to stir up trouble under the changeable Mexican rule. Mexican authorities began to worry that too many Americans were coming into their country. About thirty thousand settlers came to Texas in a ten-year span after Austin had established his settlement. The Mexican government under the urging of President Bustamante made harsh laws against arrival of new immigrants into Texas in 1830. Trade was also restricted with America. All borders were closed to newcomers but the Louisiana border could not be patrolled and settlers continued to arrive in Texas. American settlers were put into jail for the ruckus they caused due to these new laws, among them was Stephen Austin. On July 1833 Austin traveled to Mexico City to plead the cause of the colonists. The colonists wanted to obtain full Mexican statehood and have total control over themselves. Mexican officials would not listen to the Texans. On his way home Austin was arrested for treason on January 3, 1834. The government had intercepted a letter from Austin that said that if his appeal had failed the Texans should establish themselves as a separate state of Mexico. He was j... ...their might charging at the enemy screaming " Remember the Alamo". Their incentive in winning was the one hundred and eighty deaths at the Alamo. This inner strength that they obtained from the defeat at the Alamo helped the others defeat the Mexicans and finally win their freedom from the yolk of the Mexican government and eventually being accepted as the twenty-eighth state in the United States of America. But the acceptance would not come easily. They had problems being accepted due to the fact that the ownership of slaves was considered all right in Texas but the North did not want to accept more slave states. Eventually on February 19, 1846 they were accepted as a state. I never really knew what it was before this and was always wondering why it was such an important event in Texan history. The one thing that confuses me is why the State of Texas would choose a war that they were totally destroyed in as an event that is considered greater than most other events throughout Texan history. But for one thing I truly admire Travis and his followers for fighting to the death like heroes in order to establish freedom and their rights they believed that in all truth deserved.

Jail and Prison Essay

Many people think jail and prison are the same. In the past, I honestly myself thought that the only difference between jail and prison was prison was a bigger building than the building for jail. In fact, there are many differences between prisons and jails. Both are different entities. Here are some of the differences that you’ll want to know about if a member of your family, a close friend, or yourself is facing the prospect of going to jail or to prison. There are about 3,600 jails in the United States. Jails located within the area of a town or city and every city/town has at least one. Most jails are run by sheriffs and/or local governments. People accused under federal, state, county and/or city laws will be held in jail. Jail is build to temporary lock-up people till their court appearance, serve time on local misdemeanor charge, or serve a sentence of less than one year. Any sentence over a year must be served in a prison. A jail was once only holding facility and prisons were reformatories. A prison is a place that inmates people who have been tried and convicted of crimes. A state or federal prison can be very far away from an inmate home. Prison can be located too far from family and friends to visit. There are only about 100 federal prisons, detention centers, and correctional institutions in the United States. The prisons are operated by under the jurisdiction of either Federal Bureau of Prisons (BOP) or state government. Jail plays an important part. Usually people that go to jail commit a local or small crime. Serving time in jail can scare offenders from committing future illegal acts. Jail time can be a big wake up call for many people. First small time offenders can realize they were lucky jail or prison is not a place they would want to be. Committed low offenders are face with consequences by giving probation, community service and sent to detention centers. Today many jails are considered reformatories (also known as correctional centers, state vocational institution, reform schools, houses of refuge, and industrial or training schools) in many parts of the United States. The courts hope to help the minors from committing future illegal acts by taking responsibility for his / her actions. Committed minors are face with consequences by giving them similar punishments as adults. The young adults are face with probation, community service and sent to detention centers. Jails operate work release programs, boot camps, and other services. The jail system tries to address education, substance abuse, and vocational needs while managing inmate behavior. Prisons are best described as Total Institution. In and only in prison, an inmate every aspect in life is controlled. Every detail of a prisoner is prescribed and managed by the prison. The state prison systems run halfway houses, work release centers, and community restitution centers. The programs are given to inmates because the inmates are reaching the end of their long sentences. There are many different types of prisons. Minimum security prisons look very much alike camps or college campuses and only hold about 20% of the inmates in the United States. The prisons usually have one or no fence perimeter. The inmates in minimum security prisons are convicted of non-violent crimes with clean criminal record. The crimes are usually forgery, cheating on taxes, and perjury. The prison also houses prisoners who have served most of their sentence from a higher security facility and improve their behavior. Low security prisons are surrounded by double-fenced perimeters. The inmates have dormitories or cubicle housing. Prisoners are provided with strong work and program components. A medium security prison has more restrictions the daily movements of an inmate. They hold about 45% of United States prisoners and the inmates are convicted of crimes such as assault and thefts. The prison has dormitories instead of cells but does have a razor-wire fence surrounding the area. Inmates are offered a wide variety of work and treatment programs. Maximum security prisons hold prisoners serving longer sentences. Only a quarter of all prisoners in the United States are housed in a maximum security facility.The prison holds about 35% Of Unites States prisoners. The inmates are convicted of crimes such as murder, kidnapping and other felonies. The prison was designed for violent offenders and/or inmates who have escaped (or tried to escape). Some inmates are also place in a maximum security prison because they can cause problems in lower security prisons. While an inmate is in prison, prisoners are to follow the rules set by prison officials. If a prisoner breaks any rules, he/she gets a hearing before the warden. If the warden finds the prisoner guilty of breaking a rule, penalties can be issued. There many of the punishments given to an inmate who break the prison rules. The consequences can be very high depending on what rule the inmate break. An inmate can be sent alone to time in solitary confinement. She/he can have a removal of accumulated â€Å"good behavior† time and transfer to a less desirable or paying prison job. Confiscation of items from prisoners can be taken such as TV’s, yard time, be sent to eat alone in your cell, phone calls, visitations from family and friends, and receiving letters. Violent crimes in prison can cause an inmate to be transfer to higher-security prison. When an inmate chooses to participate in violent acts towards a staff member, this may be due to the â€Å"friction points† prevalent throughout the social context and role within the prison system administration (Bottoms, 1999). Before the Truth in Sentencing Law pass, many offenders were only serving a short time in prison than the time they are sentenced to serve by the court. The role of the Truth in Sentencing Act was first enacted in 1984. The law required offenders to serve at least 85% the portion of their prison sentence imposed by the court. There’s been a nearly 18 percent drop in reported crime in Arizona since the state began requiring criminals to serve at least 85 percent of their prison sentences, a new study shows (Smith, 2012). The Act would also require any person convicted of a violent crime would have to serve no less than 100% of the sentence by the court. Truth in Sentencing also requires offenders to serve their entire minimum sentence in a prison before being eligible for parole. References Smith, K. (2012). New study says truth-in-sentencing in Arizona has made state safer . Retrieved from http://www.corrections.com/news/article/29977-new-study-says-truth-in-sentencing-in-arizona-has-made-state-safer Bottoms, A.E. (1999). Interpersonal violence and social order in prisons. Crime and Justice, 26, 205-281. The University of Chicago Press. Retrieved June 4, 2009, from http://www.jstor.org/pss/1147687.

English Lesson Plan for First Year

Respond In various ways that show understanding of the essay. 4. Involve themselves actively In classroom discussions. 5. Contribute substantially and productively in a group work. 6. Write a short letter empowering Filipinos. 8. Act out a short visualized scene in the essay. 9. Give helpful advice to someone in need. 10. Make a four-line stanza expressing what they've learned today. II. Subject Matter and Materials Philippine Literature (Essay) Selection: â€Å"I'm Glad I'm A Little Guy' by Carols P. Ormolu Reference: Afro-Asian Voices by Damming-Bilateral, et. Al. (up. 9-10) Online Source: http://books. Google. Com/Materials for the teacher: Picture of Carols P. Ormolu Visual aids Materials for Group Dynamics: Strips of paper for task-distribution 1/8 illustration board Rubrics Procedure Ill. A. Preliminary Activities 1 . Prayer 2. Checking of Attendance 3. Declaration of the assignment given before B. Clearance of Difficulties (Vocabulary Development) Pick out from the neighborin g words the clue or clues that signal meaning to the underlined word or group of words in each number: 1 . The little fellow is generally underrated in the beginning. Because he is small, little is expected of him. 2. Even at home, I'm a little fellow.My four sons all look down on me from a vantage of two or three inches. 3. It is the duty of the little Davis here to fling pebbles of truth between the eyes of blustering Goliath – and make them behave. 4. My small stature has often been made conspicuous in my relations with famous people. During the World War II, I was at the side of General MacArthur who towered eight inches above me. 5. My wife said, â€Å"l prefer to glow faintly in my husband's shadow. † An acquaintance Jested that this didn't leave her much room to glow in. Answers: 2. Vantage – advantageous position 3. Blustering – loud-mouthed 4. Conspicuous – obvious/noticeable .Jesting – Joking B. Motivation Allow the students to arr ange these Jumbled words into a sentence. (Answer: One's physical appearance is not a hindrance to one's success. ) Guide Questions: 1. Do you have physical weaknesses (height, your looks, figure, etc. )? 2. How do you manage/deal with them? D. Background of the Author 1. Show the picture of Carols P. Ormolu. 2. Ask the students regarding what they know about him. 3. Stress the basic facts about him as stated below: E. Discussion 1 . Why does Carols Ormolu find himself in a heated debate with Mr†¦ Fishiness? 2. How does Mr†¦ Fishiness behave during the situation? . Is it right for him to humiliate one who is small in stature? Why or why not? 4. Does C. Ormolu ever feel conscious of his height? Justify your answer. 5. Ormolu gives the advantages of being a small fellow. Name some of these. 6. Do you approve of Ormolu's reaction to Mr†¦ Fishiness's remark? Explain your answer. 7. Explain what Ormolu means when he says, â€Å"It is the duty of the little Davis here to f ling pebbles of truth between the eyes of blustering Goliath – and make them behave. † 8. Filipinos are often looked down upon not only because they are small but also show greatness? Defend your answer. F.Enrichment: Group Dynamics! NOTE: Write the tasks of each group in a slip of paper beforehand including the rubric on which they will be evaluated. 1 . Group the students into five (5). 2. Distribute the slips of paper accordingly. 3. Remind them that the duration to accomplish the task given is eight to ten (8-10) minutes. 4. Each group will present their output to the class in random using â€Å"draw lets. † Group A. Pretend that you are a Filipino delegate who was present in the United Nations session in Paris. Write a short letter to Mr†¦ Fishiness stating your opinion of his remark to Carols Ormolu and your reasons.Have one or two group preservative's present your work. Group B. Create a slogan/motto empowering Filipinos who are often looked down upon because of our smallness or brown complexion. Have one or two group representative's to present your work. Group C. Act out the heated debate between Carols Ormolu and Mr†¦ Fishiness. ALL members of the group should participate. Group D. Imagine that you are a DC in a radio station giving advice to your listeners. One said, â€Å"Dear DC, I need your advice. I'm an athlete so I'm a really tall woman with a muscular build. But this caused my friends to make fun of me saying I look like a keeper or baklava.