Disneyland Hong Kong Essay Example | Topics and Well Written Essays - 1750 words

Disneyland Hong Kong - Essay Example It helps the company to enrich its corporate values. Greater socialization allows the company to evaluate the cultural and traditional aspects and social preferences of a country, which helps the organization to innovate new services that would best suit the taste of the target consumers (Flamholtz and Randle, 2011). Disney on international forum The paper takes a look into the process in which the company has handled the cultural differences experienced by Disney in its course of expansion into the oriental world. Disney is an iconic symbol of entertainment amalgamating the western and the eastern culture through a highly innovative and customer oriented business strategy. The American cultural experience has been recreated in the Asian countries, and has become a controversial as well as hugely profitable model in Japan and Hong Kong. Although the company had not faced great success on opening the first theme park in Europe, in 1992, in the capital city of France, by 2003, Disneyla nd Paris had gained enough attention and has become a thriving business joint for the company (Aaker and Mcloughlin, 2010; Porter and Prince, 2007). More recently, The Walt Disney Company is taking an initiative to open a new theme park in India. The features of the Indian market are diverse which calls for a detailed study on the successes and hardships faced by the company in its previous ventures. Company background The Disneyland Park is a theme park originally based in America and embodying and representing the American culture. The company had made a humble beginning in 1923 with the Disney brothers, Walter Elias Disney and Roy Disney, starting the... It is present in different countries and is rated as one of the best elements in the global entertainment industry. Since 1955, The Walt Disney Company has set up different theme parks in the USA, France and in the Asian countries. All through these years the company has faced various hurdles and has achieved success by way of adjusting with the existing cultural background of the host countries and has made numerous adaptations in its own corporate culture. Disney has the potential to deliver such experiences that can go far ahead of the pleasure of watching cartoons. It aims at providing its visitors with an experience that is free from the hassle of the world outside the Disneyland. The company can make it possible due to its immense brand power and unmatched flexibility in the model of corporate culture that it follows. The parks have created a consumption culture that celebrates the middle-class virtues. This would help the park to find a booming market in the Indian sub-continent. Since India is a developing country, this process of business development would be beneficial for its expansion in India. Besides, India is a country with diverse geographical backgrounds, traditions and religions. Disney utilizes various strategies to make promotions of its services aiming the target groups and to design the theme of the localized theme parks in this country. A significant dissimilarity can be found between the cultures in the East and t he West. This is the root cause behind the diversity is the mentality of the tourists visiting the theme parks. Besides, the cultural elements present in these parks are different which might affect the response of the customers.