Old aged and retired people Essay

The new customers screw be the group of old vulcanised and retired people, which have not been communicate before. This potential group can in like manner play an fundamental role in the elaborateness of the customer base. Since by satisfying the postulate of this group piers steering wheel can get characterisation to other customers group. Hence by selecting the group from the taper merchandise which have exposure to more masses the number of addressed individuals can be emergenced without putting additional efforts. Young and Adults The pincer can excessively play an authorised role in the expansion of the customer base masses.2. 4 Long Term Objectives After achieving short goals, the vision of selling devise leave be enlarged to the semipermanent goals, which are as follows SMART Objectives for the Bobs Bicycle Objectives exertion Time Scale Required Responsibility Promotional Objective amelioration in promotion by introducing new methods. methods 1. By impl ementing Web establish advertizement. 2. By sending e- newsletters. 3. By using the relationship with media more effectively. 4. By hanging billboards on primary(prenominal) educational places January 2009 Marketing Staff.Market luck Objectives Increase in visitors for 25% 1. By using aggressive grocerying techniques. 2. By gaining knowledge about the competitors steps through continuous search 3. By continuous performance evaluation and improvement. 4. By introducing new services. January 2009 direction & Marketing Staff. Profitability Objectives Increasing revenue for 30-35% 1. After gaining promotional and securities industry share objectives. Increase in profit to be attained by continuing above-mentioned tasks. 2. By introducing new and attractive programs for other duration groups. 3.By improving the presentation of shop. June 2009 Management Product variety variables Bobs bicycle should apply the outline of unique special features to spree its customers such as maps and information regarding different routes in London and exterior London. The social club should undertake special educational programs for the school children. Programmes should also be arranged for special social groups. Services A range of customer services should be provided to serve the needs of customers. Arrangement give be made in future for the needs of special customers.To facilitate the preparation to use credit cards and other modes of payments will be implemented. The reservations for institutional can be undertaken on Internet. Customer satisfaction will be seen as the foremost priority. A comment box will be placed at the most prominent place in the dismission and in all the shops to take the comments of the visiting customers, which will help, in attempt service bet experimental conditionent process. The customers will also able to register their grunt through these boxes and on Internet.The quick complaint handling will be undertaken in parliamentary law to satisfy the customers. Position In order to increase the sale income and generate the revenue the caller-out needs to attract the customers from the show group of old ages and retired people as they will constitute the major part of the population in the UK in coming years. The second important group, which needs to be targeted, is the school going children and youth. Price Keeping fair and competitive prices can increase the income of the Company. Special discount programs can be announced to old aged and retired customers.Establishment design Interior layout will be designed in an effective manner to attract the customers. wholly the items in the shop must be displayed in an easy to go through and highly visible manner. To keep the environment clam and pleasing staticscent, lighting, colour, mirrors and music, should be used. Promotion In order to establish a check off image it is strongly suggested that the company should establish a logo and advertising message. In order to promote the outputs and services to the target audiences the centering needs to follow the persuasive advertising.Advertisements can be given in newspapers and magazines. The company can place ads in trade publications/tourism guidebooks in order to attract the earning individuals. In order to effectively approach the target market it is important to advertise on television on regular basis. some other cost effective technique is to send mails and promotional promos through Emails. another(prenominal) important approach is tele marketing. Direct mail is another option. The advertisement black market should include direct mailing, ads in magazines and newspapers, advertisements on Internet and promotional emails.In order to undertake a frequent strategic evaluation an annual plan control should be undertaken through setting small term objectives. The management should keep on analysing the performance in the market place. If thither is deviation in the performance from the go als specified in the annual plan the reasons should be analysed. Conclusion The company can take the advantage of the product differentiation but in order to make the most of it is important to design a successful marketing plan to support the strategy of the company.Marketing variables play an important part in the presentation and exposure to the target population. Age and geographic variables are also important factors. It is important for the company to target new segments in order to remain at the cutting edge. In order to remain competitive in the market it is important to present timely and effective information for the target population. The humanity of a proper Marketing Information System and its updating on regular basis is very important for the Bobs Bicycle to not only keep its presence felt but also to increase its marketing share.A step by step marketing plan should be undertaken in order to achieve the desired result. The management should undertake an annual evalua tion of the plans and goals designed to achieve. This will help the company to correct its action towards the right direction. Continuous updating and promotion will make it possible for Bobs Bicycle to achieve its goals in future.References Kotler, P. , (2000). Marketing Management, Millennium Edition, Prentice Hall, United States. Noorwood, G. , (2005). Retirement homes on the glide The tide is turning away from urban amenities and back towards houses by the shore.Published 26 October 2005, available at Warnes, T. , Lowles R. , and Kyeung M. O. , (2002). Older people in Yorkshire and the Humber, Sheffield Institute for Studies on Ageing, University of Sheffield, available from http//www. ageconcern. org. uk/AgeConcern/Documents/regions_YH-DemographyReport-Part1. pdf Woodland, R. , (2008). Cycling in UK schools trebles. News Monday 5 May, 1201 am BST, Bikeradar. com, available at http//www. bikeradar. com/news/article/cycling-in-uk-schools-trebles-16102.